5 SEO Tips For Businesses During COVID-19
As more and more businesses are forced to rearrange their business strategies to accommodate the restrictions that COVID-19 is placing on us, having a strong online presence is more important than ever. There are a few things you can do as a business owner to make sure you continue to thrive during these uncertain times. First, you should take action online to ensure existing customers know that you are open and operating and what new steps you and your company are taking. Second, you should look for ways to maximize your presence online so that you are continuing to get in front fo the people who need your services. Below you’ll find some SEO tips for businesses during COVID-19 to help make sure your business is doing all it can during this time and the future.
Don’t miss out on the opportunity to get in front of your target audience and expand your client and customer base. Instead, read on for some search engine optimization tips that you can start implementing today.
Don’t Miss These SEO Tips For Businesses During COVID-19
We don’t know if things will ever really go back to normal, but these SEO tips should help you create a plan for your business.
Let People Know You Are Open
The first thing you should do is to let people know that you are open and serving your community. Obviously, if you’re one of the few businesses left that don’t have a website or social media presence of any kind, that should be your first step! Customers aren’t leaving their homes to find you anymore, they are verifying your information online first. Make sure you’re providing constant updates on all platforms - your website, social media accounts, email marketing, and anywhere else your customers receive their information from you.
Not everyone is aware that some businesses are considered essential and still working on their behalf - even if it just online. Provide clear messaging about when you’re open, how you can be contacted, what the new policies might be, and how you can still help them. One of our main SEO tips for businesses during COVID-19 is to have your marketing or development team update your Google listings and website to reflect any changes you might have made due to coronavirus.
Answer Their Questions NOW
We alluded to it above, but in the midst of a crisis, people are going to be nervously looking for answers. Everyone is deep into research mode, and are trying to stay as informed as possible so that they can not only stay safe and protect their families but also be comfortable and taken care of at home.
So what questions are your customers asking right now? Not surprisingly, some of the top concerns that consumers have are about cleanliness and financial planning. What steps is your business taking to ensure the safety of your customers? Make sure you’re answering these questions and providing details about how you’re sanitizing your workplace.
They will also want to know if you’re offering specials or deals to help alleviate costs during this time, or if payment plans might be offered. Our advice is to be a resource for your customers.
An easy way to do this is to develop a list of all of the questions your current or prospective clients are asking and have them posted on your website or sent out as an email campaign. Especially if you’re business is taking a high volume of phone calls, having a ready to reference FAQ guide might be exactly what your business and your customers need to alleviate some of the worry and stress.
Don’t Give Up On Content
Another one of our SEO tips for businesses during COVID-19 is to not give up on your social content. Especially if you haven’t been running a social content campaign, this is the perfect time to start. Start with educational blogs that are geared towards some of those FAQ’s we mentioned above and post them everywhere. This way your customers are staying informed, but you’re increasing your search engine rankings by providing value to customers seeking information.
We suggest utilizing frequently asked questions about your business in general, not just during coronavirus time. You know your business better than anyone, and you probably have a fairly good idea of what kind of questions get asked most often. When you answer commonly asked questions and target keywords that your audience searches for frequently, you can help increase your organic search presence and therefore bring in more business.
Prepare For The Unexpected Future
As we head into the uncertain future, with more and more businesses opening up and regulations changing, customers and clients will be reaching out to you. Our advice to you is to be present and ready for whatever may come. Have a team in place available to immediately update your social platforms and website information.
Keep posting encouraging content to your audience, and stay up to date on your local mandates and COVID updates. If business is slow, now is the perfect time to make sure all of your online information is up to date, relevant, and has the same information across all platforms.
Stay Focused On What You CAN Do For Your Clients & Customers
At the end of the day, don’t lose focus or get discouraged. Instead, stay focused on what you actually can do for you clients and customers. Everyone is being affected right now, and your customers will expect a little bit of change and most people are extending patience. Highlight what you’re still offering and how you can still provide for your clients.
Follow the SEO tips for businesses during COVID-19 that we listed above and your business can still be growing and ranking higher than ever.
Reach Out To Fuel Web Marketing When You’re Ready To Take Action
Do you still have more questions about how to improve your SEO efforts and get custom marketing strategies designed to help you during this time? Reach out to the experts at Fuel Web Marketing and let us help you ignite your marketing campaign.
The best way to increase your SEO and rank higher on search engines - which ultimately leads to more sales and a bigger audience - is to partner with marketing experts who have experience. They’ll be able to give you even more actionable steps and help you completely transform your online presence.