7 Elements of A Successful Website
You can’t deny that this is the age of the internet - everything needs to be digital and quickly available online. Being online and having a good website is the key to running a successful business. Even Google says that 63 percent of purchases start with online searching. That means at the start of your client’s journey; they are viewing (and probably judging) your website.
With that in mind, there are several things that make a successful website. Your site should show off your expertise and answer your potential client’s questions, the main one being “can you solve my problem?”
Your website should also guide the visitor into action with a compelling design and a clear and concise message. Do you feel like your website does this well? Keep reading as we describe six elements that make up a successful website.
What Makes A Successful Website? Your Go-To Guide
For most businesses and brands, a successful website doesn’t happen overnight. It takes time, effort, and resources - but it doesn’t mean you have to have a giant budget to create a website that works for you and brings your revenue. All successful websites must be monitored and improved over time to help you stay top of mind and a step ahead of the competition. Focus on the following factors if you want your website to be a money-maker.
Define Your Goals
Before even hiring a designer for your website, you want to start by defining the goals you have for your website and your business. Your site should be able to generate traffic, leads, and sales when you make sure that it has what your target audience wants and is delivered in a satisfactory way.
Your defining goals for both organization and your audience should line up. If you want to make profits, you’ll need to deliver the product or experience that your audience seeks.
Gain Your Audience’s Trust
A successful website will be clear and transparent about its offer and what it wants its audience to do. You can do this by researching what motivates your audience and how your strengths can correspond with that.
We often see that websites lack the emotional or credibility connection needed to earn users’ trust, and therefore they lose the sale. Solving this problem could be as simple as adding an “About Us” page. Users want to know who they are doing business with, and they want the reassurance that you’re not just another greedy company that doesn’t care about them.
Great websites tell a story. Without the personality and passion, you’ll likely lose the sale every time.
Focus on User Experience & Functionality
This is a big one. If you’re revamping your old site or simply creating a new one from scratch, one of the most important things you should focus on is user experience and functionality. You want to make it as easy as possible for your audience to get the content they want.
Don’t complicate your site by adding a bunch of unnecessary pages or have a hard-to-navigate home page. You want your users to get the page they are looking for in as few clicks as possible. Make sure you have intuitive main menu navigation that is optimized for both mobile and desktop experiences. Think about the placement of your search box and your call-to-action buttons.
If your website is hard to navigate in today’s digital age, users will click away and probably right to your competitor.
Don’t Forget SEO Fundamentals
If you’re new to the marketing world, we urge you to factor in SEO (search engine optimization) into your website design. At the bare minimum, you should understand how search engines crawl and index your content and ensure that the primary on-page factors are optimized.
Many technical aspects go into SEO, but the first thing you should do is talk to your marketing team or website design team and make sure search engines like Google can index it. Customized categorization and indexing on your on-page elements represent your content and what each page is about, making it easier for your website to be found by your target audience.
Ask your SEO expert about what you should be doing, what the importance of SEO is, and how it can make or break your company.
Write Good Copy
Design is critical, but another crucial element of a successful website is good copy. Copywriting is a skill set in and of itself, and if you want to succeed, then the words you choose will make a difference in how successful your website is at achieving your goals.
For many businesses, it’s a good idea to hire a professional company that knows how to write copy for the web that will resonate with your target audience and also be optimized for search engines.
Good copy will tell your client or customer everything they need to know about your products or services and help them get to know you as a company.
Constantly Monitor Your Site
Even if you have the best team and spend a million dollars, your website will never be 100% perfect. It’s always critical to be monitoring your site and learning more about what works with your target audience. It takes a little time to gain those analytics and then adjust things on your site to improve not only the design of your website but also the content.
When you work with an experienced marketing team like Fuel Web Marketing, we’ll pay attention to your analytics for you and use that data to find opportunities to improve your website and marketing tactics. You definitely want to start with a killer design, but make sure you have a plan for what to do after launch day to achieve ongoing success.
Fuel Web Marketing Is The Solution You’re Looking For
Businesses in 2021 cannot get away with a poor website. Let the experts at Fuel Web Marketing give you an overview of our marketing services so that we can help you meet your goals for the year - starting with a world-class website.
We’ll start with a free consultation and give you advice on what steps you should make to set yourself up for success and attract more customers and clients. Give us a call today, and let’s get started. What are you waiting for?