How To Plan A Marketing Strategy For 2021
We know that last year kind of went off the rails, but it’s not too late in 2021 to plan a marketing strategy. It’s time to start thinking about what’s been working and what needs to be revamped this year. Though it might be a good idea to hire a marketing team like Fuel Web Marketing, here we give you a quick guide if you want to build a marketing strategy for 2021 on your own.
Go-To Tips For A Successful Marketing Strategy For 2021
We’ve helped hundreds of businesses over the years review their current marketing performance and help them build their marketing strategies. This article is going to discuss how to create a better plan for 2021.
Now, we would be foolish if we didn’t begin this by saying that there is no exact formula. This is not a catch-all guide, but more of some easy tips to help you establish the right mindset when creating a new 2021 marketing strategy. Every business is unique, and there are too many variables to give you a step-by-step guide. If that’s what you’re looking for, reach out to us today! We’ll formulate a personalized plan just for you.
If you’re more interested in the DIY method, here are a few tips to help you get started.
Review The Past Year and Current Efforts
The first thing you need to do is review your past and current efforts and decide what is working and what isn’t working. The best way to do that is to look at data that is specific to your business.
You can start with Google Analytics to determine which marketing campaigns and channels drive the most traffic and revenue. When you review the data, you can better understand what to include in your new marketing plan so that your marketing strategy for 2021 actually yields results.
Define Your New Marketing Objectives for 2021
Before you waste any time on establishing a marketing campaign, select your marketing objectives first. Specifically, where do you see your business in the next year? The next five years?
Use the SMART criteria to help you define your marketing objectives. SMART stands for Specific, Measurable, Achievable, Realistic, and Timely. Your goals for your business should be all of these things.
For example, maybe you’re hoping to increase your revenue by 50%. Perhaps you already know that in order to do that, you’ll need to increase your email list by 75% online engagement on other channels by 100%. The list goes on, but basically, you’ll need to clearly identify action steps in order to reach your goals.
Want More Customers? Focus on PPC and SEO
If you really want more customers, there are two things that you need to focus on: PPC and SEO. Pay Per Click and Search Engine Optimization have always yielded the best ROI for businesses.
If you have a fixed marketing budget, it might be a good idea to replace portions of your PPC budget and focus instead on additional content marketing and SEO initiatives so that you see more results from organic searches.
While PPC investments result in linear growth, SEO can result in exponential growth. Though many business owners use PPC as their crutch for increasing website traffic, the costs of paid searches can quickly get out of hand. Make sure you have a plan and are understand profitability per customer.
That being said, PPC and SEO can help:
- Increase consumer engagement
- Drive traffic to your website
- Boost brand awareness
- Establish yourself as an expert in your industry
- Improve name recognition
- Reaches people who might not otherwise have found you
Using social media platforms to advertise and increase your reach can be a very affordable alternative to Google. As long as you have your demographics on target and use engaging language and visuals, you can significantly increase your visibility to new potential followers. Plus, Facebook and Instagram’s algorithms typically add weight to posts from advertisers, so if you’re spending money on ads, chances are your organic posts will be more visible too. It’s a win-win for those investing in a new marketing strategy for 2021.
Build Your Brand With Social Media
Social media can be a powerful tool that business owners should be using when looking to improve their brand perception or connect with their customers on a deeper level. Though it can be a time-consuming and expensive avenue when not used correctly, it can be incredibly valuable for companies who know how to use it.
Social media can help:
- Increase consumer engagement
- Improve name recognition
- Drive traffic to your website
- Increase brand awareness
- Show users why they should choose you
- Provide a convenient way for customers to connect with your business personally
Even if you aren’t willing to pay for social media advertising, it’s essential to maintain a consistent presence on platforms that your consumers are on. Social media channels provide a fantastic opportunity to remind consumers about the services you offer, why you’re the expert, and how much you care about them. It can also simply be a forum for you to connect with your target audience and generate leads.
We should also mention that social media can increase website traffic and SEO and provide your business with a platform for attentive customer service.
Make Sure Your Entire Strategy Is Working Together
Law firm marketing has come a long way in the past several decades. You can’t just place an ad in the newspaper and hope those calls will start rolling in. These days, a successful marketing strategy for 2021 involves a multi-faceted approach that includes outstanding web design, link-building, social media marketing, content analysis & strategy, and more. We are a full-service digital marketing agency with the expertise and resources to get your firm’s website in front of your audience and convert more people into paying clients.
When you want a website and a marketing plan that will actually bring in revenue this year, give us a call. We’ll answer your questions, establish your goals, and build a plan to reach those goals.