What To Expect From Your Marketing Company In 2021
Have you been painfully searching for the right digital marketing agency to help you with your internet marketing efforts? Maybe you aren’t sure what to look for or what a marketing company even does. Here we lay out everything you need to know about what to expect from your marketing company.
A Guide To What To Expect From Your Marketing Company
We know that investing in digital marketing is no small decision. It’s a hard choice to decide who to trust with your brand, company, and hard-earned money. You hope that the company you choose is actually a group of professionals, but it’s difficult to know precisely what you’re getting into when you sign that contract. Digital marketing is essential if you want to succeed online, and you need the right agency to plan your strategy.
We’ve been in this business for years, and we’ve seen great companies who are killing it, as well as greedy companies who underdeliver for their clients. Read on as well we tell you what to expect from your marketing company.
Your Marketing Company Should Have An Understanding Of The Market
Any marketing agency worth their salt should have a good understanding of your target market and competitors. Good marketing always starts with the market, and you should expect your agency to know about your competition in your market as well as who to target.
Think you already know everything about your competitors and clients? Our research suggests that unless you are already doing systematic and structured research, most companies inaccurately perceive their market and their client’s true priorities. Companies and firms that do more objective research on their industry and clients will grow much faster and are statistically much more profitable.
When wondering what to expect from your marketing company, you should definitely expect some research that will lead to decisions based on marketplace reality rather than wishful thinking.
They Should Offer Services You Actually Need
Probably one of the first things you will look for when searching for the perfect digital marketing agency for your business is to look at the services they offer you. Most agencies won’t make you sign up for every service they provide, but they should cover all the bases. Make sure they have a list of services they can offer you to help you grow. That list should include:
PPC (Pay per Click)
If you aren’t familiar with all the acronyms that digital marketing agencies use, PPC simply means Pay Per Click or paid search. This is specifically advertising for search engines like Google, Bing, or Yahoo. PPC is considered a short-term solution to ranking higher, as these ads appear above other search results. Different search engine metrics determine the costs, but you’re only charged when your ad is clicked on.
PPC can be effective, but it needs to be closely monitored in order to determine whether or not it is efficiently spending your budget and bringing you quality leads and conversions.
We’re sorry for all the acronyms, but SEO is a big one you should know and expect from your marketing company. Search Engine Optimization (SEO) is all about making sure your website is optimized to rank higher on search engines and therefore get seen by more people. Though SEO isn’t a quick ranking fix like PPC, it’s more of a long-term investment to help your website stay high in the rankings.
Pairing SEO with all the other strategies we’ve mentioned will help you dominate and become much more visible online. Though it can be hard to understand, a great agency will have an in-house specialist to create your SEO and digital strategy.
Content marketing uses blogs and videos to help build your brand awareness and value online. Truly great content marketing will be shared on social and help you drive even more traffic to your website and ultimately assist with conversions. When you create blogs, it adds pages to your website, which is beneficial for SEO purposes and for building yourself up as a knowledgeable resource for your clients. Content strategy will include digital media, PR, keyword research, and market research so that every piece of content that is created can be shared with specific audiences and get your business seen.
Social Media Marketing & Management
There is no doubt that your clients are using some sort of social media platform, and it’s vital that you are investing in social media marketing and management. We know that for busy business owners, updating social posts is probably the last thing on your mind. Though it can be time-consuming, social media is essential to keep up your online presence. With the right analytics and the right people on your marketing team, you’ll be able to create paid social and targeted ads to get your business seen by exactly the right audience. Next to PPC, it’s definitely one of the most effective forms of digital marketing.
Door-to-door marketing and express mail deliveries are quickly becoming a thing of the past. One of the most effective and inexpensive methods to reach consumers is email marketing. Offer a promotion, place an ad, or speak to them directly right in their inbox. However, there is different a difference between email marketing and excellent email marketing.
Successful digital marketing agencies will have all the tools you need at their disposal to create email campaigns that work. The best agencies will even have designers on hand to ensure your email campaign looks amazing and stays on brand, rather than using standard boring templates that likely won’t get opened.
You Should Expect Honest Communication and Results
Some marketing companies really fail their client’s when they hesitate to communicate with their clients. It’s easy to see why they wouldn’t want to say when things aren’t working - they don’t want to lose you as a client! But an open line of communication between client and digital marketer is key for a successful relationship. When something isn’t working, your marketing company should not only tell you; they should have solution ideas to fix the problem. They will re-evaluate and realign their strategy to make sure you’re getting a decent return on your investment. The more you grow, the more you can invest to grow even more.
Any reputable marketing agency will make sure you’re getting regular updates and reports on what they are doing. You should be able to ask questions and track results. Almost every digital marketing goal is trackable through analytic tools.
If the agency you want to hire doesn’t have set standards for reporting results to you, you should probably look elsewhere!
Choose A Marketing Company That Cares As Much As You Do
At Fuel Web Marketing, we go the extra mile because we care as much about your business as much as you do. Your success is our success. We aren’t a corporate giant, and we are committed to designing the most effective marketing strategies in any industry. It’s important to us that you are happy with every service we provide and that you feel like we are bringing you results.
Every campaign we design comes with the expertise that ensures every element of your marketing strategy is well thought out and elegantly crafted. With our team of experts, you rest assured knowing that your website reflects the success of your business. We make sure to get to know every client we take on so that we fully understand your goals and can adequately portray your business online. We would love to discuss your goals and ideas and help you design a successful internet marketing strategy.