Making Your Website a Client Resource Site
The importance of making a website for your clients is more than just about selling. It’s also about educating.
Today, your law firm’s website needs to be more than just a sales tool. Although you want to generate more clients, you also want to communicate with and educate those clients. This is why more lawyers are creating websites that also act as Client Resource Sites (CRS).
What is a Client Resource Site?
When a potential client comes to your website, they’re typically looking for answers to a legal problem. Your website has the main function of directing potential clients to your law firm to get those answers.
But what could happen if you offer the client something your competition doesn’t: a wealth of knowledgeable information about their problem and active engagement with your firm to get more help? When your website also becomes a resource site, clients get knowledgeable and timely information and updates that they can refer back to time and again.
The Benefits of Having a Client Resource Site
While a well-optimized website will drive new clients to your site, once they are there, they will have questions and need more information. Why not give them the answers?
Integrating a client resource area on your website will give clients access to essential material, facts, and guidance all in one place. A resource section will allow you to
- Give clients a centralized location to find specific answers and information
- Save time by offering information in one handy place instead of answering the same questions over and over
- Establish yourself as an expert in your field
- Gain trust by providing clients free information and possible strategies
With a well-crafted CRS, you won’t waste your or your staff’s time answering questions and providing documents that clients can get right on your website. And consistently publishing industry-related content to your website not only helps your client get critical information, but it also gives a boost to your site’s ranking.
How Do You Turn Your Current Website into a Valuable Resource Center?
Integrating your website into a CRS is two-fold.
- You educate and empower your clients with user-friendly access to information
- You add essential content that helps drive your organic SEO
A user-friendly CRS will incorporate function and design with knowledgeable content so clients can easily navigate to the information they need.
Continuing to update content provides essential information to your clients so they can understand processes and make the right decisions.
What Are Your Clients Looking For?
Whatever your client may be looking for, make sure your website provides it.
With a client resource section on your website, you can create a library of resources in one handy place. Use it to highlight frequently asked questions, a glossary of legal terms, and a menu of recent articles or blog posts. A media page can share your latest videos, news about your firm, or upcoming events.
Your CRS enables your clients to get the help they need while your site benefits from critical SEO-enhancing content. It is a win-win for both your firm and your client.
Getting the Help You Need
Integrating a client resource area on your website will help drive traffic to your site, allow your clients to find the information they need, and give you a competitive edge. Let us show you how we can help you stand out from the competition. Contact us to get a free website audit and to speak with one of our client consultants.