SEO Marketing Tools You Should Consider in 2022
Technology moves at the speed of light. Google, in 1998, served just ten thousand searches a day. Today? It serves over 40,000 search queries PER SECOND. That equates to over 3.5 billion searches a day. And for those who are searching, most don’t go past the first page of the search results. Consequently, site owners are all vying for the same small precious piece of digital real estate. That is why search engine optimization, or SEO, is so critical to help maximize your website’s exposure.
What is SEO?
Search engine optimization is a set of strategies that, when used appropriately together, improve the positioning of a website in a search query. Good SEO practices will enhance both the quality and the quantity of traffic to a website to ensure that as many of the right users as possible find your site.
With the right SEO tools, you can cut down on the amount of time you spend researching important information that fuels your optimization efforts, such as keywords, backlinks, and ideas for content. There are even tools to analyze your site and give you information about what you can do to make it better. But in today’s digital landscape, there are literally hundreds of self-proclaimed “best” SEO tools on the market. Many have advantages but lack in other respects. So how do you know which tools are best for your needs?
How Do You Decide What Makes Something the “Best” Tool When it Comes to Your SEO?
SEO tools should give you critical data you need to take the right steps to give your site better rankings and more exposure. For most websites, this means that the best tools will be
- Checking site performance
- Tracking metrics
- Researching focus keywords
- Affording a database of available backlinks
- Generating content ideas
- Identifying areas that could use improvement
Those who do search engine optimization as a profession know which tools best offer this information so they can streamline their work and better serve their clients. A few that the professionals use are below.
One of the best all-around tools for SEO is Moz Pro, and many high-profile websites use their SEO tools with phenomenal success. Their software is categorized for ease of use into
- Keyword research
- Rank tracking
- Site crawl issues
- On-page optimization
- Backlink research
- Customized reporting
With Moz Pro, a website owner can have access to a wide variety of information regarding their site health, link building, and keyword performance. It also has tools that can analyze competitors’ efforts and generate customized reporting.
Google Search Console
Google Search Console was developed to integrate best with Google search itself, especially since Google algorithms are constantly changing and updating. Because data comes directly from Google, it offers the most accurate data as it concerns Google, allowing a site owner to view many things such as ranking, clicks, and impressions by page or keyword.
In addition, you can use the console’s URL inspection tool to understand how Google accesses, displays, and indexes your website. If the site has not been indexed, a site owner can submit a request directly through the tool.
Ahrefs is a comprehensive SEO tool with an extensive database of 29 trillion backlinks that a site owner can access. Linking to the right websites lends immense authority and credibility to a site in terms of SEO potential. Ahrefs also offers an important keyword research tool showing volume, seasonality, and keyword difficulty. Focusing on the right keywords for your industry and geography is critical.
In addition, Ahsrefs allows you to analyze both your site performance as well as that of your competitors. Ahsrefs will do a complete analysis to tell you how you can improve your site and what strategies your competition is using to get their rankings.
Yoast handles all technical information and is particularly good for SEO newcomers. For those site owners who have WordPress sites, Yoast’s SEO WordPress plugin is used directly on your WordPress site, giving you onsite SEO suggestions in real time, and reporting on things like your keyword usage, text length, keyword length, and links. You can also direct it to content you have already created.
Another advantage of Yoast is that it allows you to preview your site as it will look on Google. If necessary, you can go back and immediately tweak it to get the look you want.
Scorpion offers great guidance for other SEO tools and is the first software that is powered by AI to provide tailored analysis of your SEO. Its results give critical insight into how to increase your rankings on both Google and Bing, especially for specialized local fields and business pages.
Scorpion also allows you to look at your keyword usage, performance ranking and web traffic giving you critical information to drive more users to your website.
Getting Serious SEO Assistance
Of course, SEO tools are only as good as the site owner using them. If you don’t have time to devote to your SEO, your rankings will suffer no matter what tools you are using.
For most business owners, wading through the technicalities of digital marketing and SEO is something they simply don’t understand or have time to do well. While some small business owners try to optimize their own site to save money, a website that potential customers or clients can’t find is not good marketing no matter how much money you are saving. Your digital marketing is an investment in your business that you can’t afford not to give important consideration to.
At Fuel Web Marketing, our SEO professionals have numerous essential tools at their disposal and the knowledge to use them to your site’s advantage. Let us help keep you in front of your clients so you can get back to what you do best – running your business. Contact us online or call (888) 375-3835 to speak with one of our consultants.