What Does SEM Stand for?
Law is a hyper-competitive industry. There are hundreds of thousands of law firms nationwide offering a wide range of different services. Client acquisition is one of the keys to success for any legal practice. With more potential clients turning to the internet to find lawyers and law firms, a digital presence has become increasingly essential for cost-effective client acquisition.
Search engine results matter. Many people find, research, and eventually hire their attorney based on search. This makes SEM (search engine marketing) very important. At Fuel Web Marketing, we are proud to be leaders in digital marketing solutions for law firms. In this article, you will find an overview of the most important things you need to know about SEM.
SEM Stands for Search Engine Marketing
As straightforwardly defined by TechTarget, search engine marketing is a “strategy used to increase the visibility of a website in search engine results pages. “Notably, search engine marketing is a form of paid advertising.
In effect, the buyer (law firm or other business) purchases ads on Google or another search engine. The ad will display above (or beside) the ranking of certain types of search results. It is a form of pay-per-click (PPC) advertising. A law firm engaged in an SEM strategy will pay a fee each time a user (potential client) clicks on an ad.
SEM ads display based on the purchase of selected keywords. As an example, a law firm may purchase SEM advertising based on the keyword “Miami personal injury lawyer.” A law firm that provides personal injury services to injured victims in South Florida can be confident that a user running a search for that particular term is likely to be in their target audience.
Know the Difference Between SEM and SEO
To be clear, SEM is not the same thing as SEO. Whereas SEM is a form of paid advertising, SEO (search engine optimization) is a form of unpaid, organic marketing. With an SEO strategy, law firms develop content and engage in other practices to improve their visibility in natural search results. A well-designed SEO strategy should be part of every law firm’s digital marketing strategy. Many law firms can also get a positive return on investment (ROI) with an SEM strategy. It is imperative that you have the right digital marketing strategy in place for your specific situation. You do not have to figure everything out on your own. A digital marketing professional with experience working with law firms can assist you with SEM, SEO, and all of your other needs.
Get Help From Our Legal Marketing Team Today
At Fuel Web Marketing, we focus on marketing so that you can focus on the practice of law. If you have any specific questions or concerns about search engine marketing, we are here to help. Call us now or contact us online to set up a confidential, no-obligation appointment with our law firm marketing specialists. We provide nationwide digital marketing services to lawyers and law firms.