How is AI Changing the Future of Digital Marketing
TechTarget defines AI broadly as the “simulation of human intelligence processes by machines, especially computer systems.” In 2022 and early 2023, several different companies released new and improved products driven by large language models (LLMs). NVIDIA describes an LLM as an algorithm that can “recognize, summarize, translate, predict, and generate text.” LLMs are essentially a form of AI—and they could bring big changes to digital marketing. Here, our digital marketing team highlights five key ways in which AI may impact the near future of the industry.
1. Automation of Certain Cognitive Tasks
AI promises the automation of certain cognitive tasks that require manual performance. The potential to automate a number of different cognitive tasks could allow for businesses and organizations to get more out of their digital ad spend. AI could make the industry more efficient. LLMS are changing the way in which information is processed by computers.
2. More Comprehensive Analytics
Digital marketing relies heavily on data analysis to optimize campaigns and measure their success. Indeed, companies that are not using a data-driven strategy are at serious risk of falling behind. AI-powered analytics tools offer a more comprehensive and in-depth understanding of customer behavior and preferences by processing and analyzing massive amounts of data in real time. As a result, marketers can gain valuable insights into their target audience and make better decisions.
3. Content Creation
AI is also making waves in the realm of content creation. With natural language processing and generation capabilities, AI-powered tools can now create high-quality, engaging content that caters to specific audiences—especially when the content is prompted and guided by a skilled and knowledgeable professional in an industry. This not only streamlines the content creation process for marketers but also allows for more personalized and engaging content,
4. Better Targeted Advertising
One of the most significant benefits of AI in digital marketing is its ability to improve targeted advertising. AI algorithms can analyze user behavior, interests, and preferences to deliver highly relevant ads to the right audience at the right time. It is a personalized approach to advertising that could increase the likelihood of conversion and generate a better return on investment (ROI). Ultimately, ROI is one of the keys to successful digital marketing in 2023.
5. Customer Service Improvements
AI has the potential to transform customer service in the digital marketing landscape. Chatbots and virtual assistants are becoming increasingly sophisticated in handling customer inquiries. In the future, this could allow for more effective call-to-action pages that allow users—potential clients or customers—to quickly get questions answered and connect with the right products and/or services.
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