Is Remarketing or Retargeting Right for You?

Fuel Web Marketing | Marketing | January 2, 2023
Graphic Marketing vs Remarketing

 A Guide to Remarketing/Retargeting as a Strategy in 2023

Client acquisition is key for any business. A company that cannot acquire clients in an efficient and cost-effective manner will be in a highly disadvantageous position. You may want to consider remarketing or retargeting as part of your strategy. At Fuel Web Marketing, we provide reliable digital marketing for law firms and digital marketing for businesses. Our team wants to make sure that you have the knowledge and resources to develop a digital strategy that works. In this article, you will find an overview of the key things to know about remarketing and retargeting.

What is Remarketing in Google Analytics?

As explained by Google Analytics Help, remarketing is a feature that allows you to create custom lists of users based on their behavior on your website, such as pages visited or items added to a shopping cart. Why can this be effective? In many cases, users that have visited—and engaged with—your website before are essentially pre-qualified leads.

Retargeting vs. Remarketing; Understanding the Difference

Retargeting and remarketing are similar terms that refer to the practice of displaying targeted ads to users who have previously interacted with a website or mobile app. The main difference between the two is the platform on which the ads are displayed. Retargeting typically refers to ads that are displayed on other websites, while remarketing typically refers to ads that are displayed on a company's own website or mobile app. Both retargeting and remarketing use cookies or mobile device IDs to track users and display relevant ads to them.

What Asset is Used to Build a Remarketing List?

The asset used to build a remarketing list is called a custom segment. A custom segment is a tool that allows you to understand who your audience is and how to develop an effective remarketing campaign. Here is one of the key advantages: A custom segment will allow you to develop separate messages for different parts of your customer base. You can better personalize it. 

What is Not a Benefit of Google Analytics Remarketing?

A Google Analytics remarketing list is not, by itself, a comprehensive digital strategy. It can help your business or law firm do something very well, such as capture information from potentially interested clients/customers. You can also use remarketing to develop a retargeting strategy, including showing customized advertisements to users who have previously visited your website. Still, without a more comprehensive digital marketing strategy, remarketing lists are unlikely to convert leads on their own.

We are Leaders in Digital Marketing for Businesses and Law Firms

At Fuel Web Marketing, our team is standing by, ready to help you put the proper strategy in place. If you have any questions about remarketing or retargeting for your business or law firm, we are more than ready to help. Contact us today to find out more about our services. We provide results-driven digital marketing services to businesses and law firms nationwide.