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How to Get More Online Reviews for Your Business

Getting many good reviews is a must for client conversion and reputation management in this day and age. The stats don’t lie.

Researchers asked hundreds of people aged 21-65 how important they thought online reviews from search engines like Google, Yahoo, or Bing were when choosing a company to do business with.

Getting many good reviews is a must for client conversion and reputation management in this day and age. The stats don’t lie.

Researchers asked hundreds of people aged 21-65 how important they thought online reviews from search engines like Google, Yahoo, or Bing were when choosing a company to do business with.

Almost 84% of respondents said they likely wouldn’t engage with anyone who had less than a four-star average review.

Nearly 24% said that they would only use businesses with a five-star average rating.

Only about 8.54% said that online reviews didn’t matter when deciding where to buy from.

At the end of the day, positive online reviews are free marketing for your business. When clients are online looking for services or products, their goal is to find someone they can trust. They want to know that you can deliver and they want to see the proof of that from previous reviews.

Most people will ask friends and family for recommendations first, but then they will turn to Google. When businesses find your business online, will the reviews they find convince them to use you? In this market, online reputation is everything. Here are a few ways that reviews can help your business.

4 Ways Collecting Reviews Can Help Your Business

Reach More Clients Organically for your Business

Reach More Clients Organically

Client reviews are much more impactful when they appear in other places other than your website, where consumers might think they are fake or simply cherry-picked. It’s better if you earn reviews across social media, search engines, and other industry-specific platforms. You can reach much more people organically and much more authentically through reviews. Though Google Reviews are one of the most popular forms of reviews, others turn to Facebook, Yelp and more. Social media can be a powerhouse of information and your clients might prefer to search there when looking for your business or service. We’ll help you collect reviews across all sources to target audiences and maintain a unified online presence.

Improve Search Rank for you business

Improve Search Rankings

Online reviews is an effective and easy way to boost your website’s local search engine rankings. When people see your Google My Business listing, they will also see your Google Reviews. When client’s search for you online, they often search for whoever is closest to them with the most recent and most positive reviews that appear on the top of the list. Google’s algorithm favors it’s own internal reviews platform when ranking search research, which means the results you earn on Google carry more weight in a Google search than those on other platforms.

If you spend time focusing on building the number of reviews you have online, you’ll set yourself up for success and apart from the competition. Organic reviews help your clients find your services easier, and ensure that they also see your reputation for excellence. A series of great testimonials will send a message that you can deliver in your geographic area.

Word Of Mouth to help your business

Online Reviews Are Just As Important as Word-of-Mouth Referrals

Many businesses rely on word-of-mouth referrals, but we think that online reviews can also play a powerful role in bringing new clients to your firm. In fact, more than 80% of customers trust online reviews just as much as they trust friend and family recommendations. 90% of consumers say that online reviews impact their buying decisions, and that includes which services they choose to hire.

If your business is well-regarded in the community, let us help you focus on moving some of those in-person referrals online so that more people can see them. Loyal clients will gladly leave reviews if you ask them, especially if you make it easy for them with a text-based review platform like Podium. Reviews are most effective when you ask them right away, right after you’ve finished working with them, and the experience is still fresh in their mind. Consider automating the review process to make it that much easier for clients and your staff. It could also go a long way to suggest that your clients mention specific things they like about your services, and add personal details in addition to a simple star rating. In this digital age, reviews are just as important as word-of-mouth referrals.

Reviews Lead to More Reviews

Reviews are often a snowball effect. When you have reviews that clients can see, it will likely lead to gaining even more reviews. Existing reviews might spark a positive memory or trigger emotion as clients read them, which encourages past clients to get involved and share their opinions and experiences too. You might be surprised at how willing the public is to get involved and recommend your business and share how you’ve helped them.

Reviews also give you the opportunity to respond to your client’s questions, concerns and feedback. When clients see that you value reviews, positive and negative, and take the time to read through them and engage, they will likely feel more comfortable leaving a review of their own.

We know that everyone receives negative reviews every now and then. Even if you feel that the review is unfair, leaving a thoughtful response and offering to remedy the situation will go a long way into changing their mind and showing others who read it that you care. When you show your clients how considerate you are, you can instill trust and maybe even earn some repeat clients.

Interested in Converting More Visitors into Clients? Call Fuel Web Marketing Today

With the right tools, you can significantly increase the number of website visitors who become clients. To learn more and to schedule your free, in-person consultation with your own dedicated Client Development Consultant, call Fuel Web Marketing today at 888-375-3835 (Fuel) or contact us online.

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