Fuel Web Marketing Helps Convert Website Visitors into Clients
In internet marketing, conversion occurs when a visitor to your website takes a predefined action, such as picking up the phone and calling you or filling out a form. This action takes them one step further down the “sales funnel’ - which is one step closer to them becoming a paying client. At Fuel Web Marketing, we’re passionate about building websites and providing services that convert website visitors into paying clients. Some of the services we offer are detailed below. To learn more about our conversion services, call our office today to schedule a free, in-person consultation with your own dedicated Client Development Specialist.
Click to Chat
Click to chat (sometimes referred to as live chat) is an essential part of user engagement for a modern law firm website. We live in an on-demand world, and today’s internet users will look somewhere else if they can’t find what they want when they want it. Live chat is a feature that engages a website visitor right away with a real person who can set up a consultation or take other action to ensure that the visitor is engaged and doesn’t look elsewhere for the same service.
Analytics can provide you with insights into what is and isn’t working on your website. Running analytics will allow you to collect data, generate reports, use the data to identify patterns of user behavior, determine why the behavior is taking place, and modify your website in a way to improve conversions. For example, analytics will allow us to determine whether the content on one page is driving more conversions than the content on another page. These insights can help you refine your site so that more visitors become paying clients.
Lead tracking is a sophisticated marketing technique that allows you to determine where your leads are coming from and where they are in the process of choosing a lawyer. By monitoring these metrics, you can take appropriate action to convert them into clients. For example, when it comes to your website, it’s important to know whether you are getting your traffic from sharing blog posts on Facebook, your Pay-Per-Click ad campaign, or specific keywords for which your site is ranking well. Knowing that information can allow you to focus your marketing efforts on your most effective methods of lead capture, increasing your ROI.
Interested in Converting More Visitors into Clients? Call Fuel Web Marketing Today
With the right tools, you can significantly increase the number of website visitors who become clients. To learn more and to schedule your free, in-person consultation with your own dedicated Client Development Consultant, call Fuel Web Marketing today at 888-375-3835 (Fuel) or contact us online.