If your work focuses on personal injury, your bread and butter is connecting with potential clients who need your services now. While word-of-mouth is a great way to help solidify your reputation and standing in the community, you need a real online presence to connect with your potential clients when they need you.
After someone is injured, that person is extremely vulnerable and likely doesn’t know how best to proceed. Prospective clients are often confused regarding whether going the legal route is a good idea in the first place – or is even a viable option. Your website’s job is to connect with, inform, and maybe even comfort that client. When you consider things from the injured party’s perspective, making the call can be difficult. If your legal marketing is hitting its marks, however, you can help guide that client toward picking up the phone and obtaining the experienced legal counsel he or she needs and deserves.
Your Website
The foundation of your personal injury website is its design. It’s impossible to connect with potential clients if they don’t give your site a second glance. With your website, you build a world, and the idea is to create a world that your personal injury clients feel comfortable entering. The basics include:
Appealing Design
Of course, you want your site to have that wow factor, but there's so much more to it than that. When it comes to personal injury law, your potential clients have enough chaos in their lives. They're looking for a calm, authoritative voice in the maelstrom, and you can achieve that with a clean, inviting design that reflects your commitment to client needs and services.
Content that Pops on the Page
You can have the finest content on the market, but if it doesn’t pop on the page, it’s not going to reach your target audience. Your clients are unlikely in the mood to dig for answers, they are looking for the information they need, and it’s your website’s job to provide them with that information at a glance.
Maneuverability
Elegant maneuverability that’s intuitive by design is critical. If your website is tripping visitors at every turn, you’re not doing yourself any favors. Ultimately, you’re welcoming visitors to your firm – not strictly to your website – and a refined website that lacks ostentation is the ticket.
Personal injury clients require special handling, and your website is the gateway to providing them with just that.
Your Social Media Presence
If you are looking for a custom law firm website that makes your firm stand out in an already crowded field, contact Fuel Web Marketing Today. We offer a free, in-person consultation with a dedicated Client Development Consultant where we’ll discuss your marketing efforts and game plan solutions. To schedule your consultation, call us today at 888-375-3835 (Fuel) or contact us online.
Work with Legal Marketing Experts
At Fuel Web Marketing, we’ll work with you where you live. If you need a website overhaul, your website needs tweaking, or anything in between, we’ll start there. You have a lot to offer your clients, and your website should relay that fact. Our legal marketing experts focus on strong design, cogent content, reliable placement, and your unique needs. If you’re ready to ignite your marketing efforts, contact or call today.