Content Ideas for Your Business Newsletter
Your newsletter is about sharing news, but you also want to entice customers and potential customers while keeping things fresh. It’s a tall order, but when your content is on point, your newsletter can do more for your business than simply share the details of upcoming events. If you’re ready to take your business’s newsletter to an entirely new level, don’t wait to reach out for the skilled guidance of digital marketing innovators at a high-performing digital marketing company.
Share a How-To
Consider focusing one of your newsletters – or part of it – on how to use a specific product that you sell or on how to maximize its use. Have tips and tricks to share? Your newsletter is a great vehicle for doing so, and your customers will thank you for it.
Attach a Blog Post
Your blog posts are informative and interesting, but unless your customers are searching them out, they may not see them. By attaching a blog post to your electronic newsletter, you greatly increase the chances that your readers will give your blogs a try, and you could extend their reach in the process.
Do a Blog Post Roundup
While we’re on the topic of blog posts, let’s put some thought into a roundup. For example, attaching your most popular blog posts or attaching blog posts that focus on a specific topic that is of particular interest to your target audience can have a positive impact. A roundup is an excellent tool for introducing new readers to some of your classics.
Share a Video or Two
You can say a lot in a well-crafted video, and there is no denying that customers are drawn to this engaging form of communication. Sharing something from your YouTube archive in a newsletter helps punch things up and helps build a brand in a way that few other things can.
Offer Tools Your Customers Can Use
Customers appreciate bonuses, and when you include them in your newsletter, you foster their loyalty. Examples include:
- A downloadable template for addressing a specific task
- Instructions for tackling a concern they face
- Encouragement in relation to a specific struggle
- A discount that makes pulling the trigger on your goods or services that much more enticing
Create a Gift Guide
If you’re running a retail or even a service business, consider making one of your newsletters a gift guide. Around the holidays is an obvious choice, but any occasion will do. A lot of people stress out about gift-giving, and a little guidance from you can go a long way.
Get Creative
Don’t be afraid to get creative. For example, consider sharing your business’s origin story – or any relevant story or experience that you think might resonate. It’s an excellent way to build stronger connections, which – in turn – is an excellent way to bolster your business.
Fuel Web Marketing Can Help You Make Your Newsletter Pop
Never underestimate a simple newsletter’s power. When your newsletter is in good shape, you may be surprised by the rewards you reap. Ready to zhuzh your content? Contact the innovative digital marketing pros at Fuel Web Marketing for more information today.