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How Google Evaluates Your E-A-T
Google algorithms continually determine which businesses will rank best on a search using...

Google Guaranteed Badges Get an Update
Google has always had a special place in its heart for local business and continues to add and enhance services...

SEO Marketing Tools You Should Consider in 2022
Technology moves at the speed of light. Google, in 1998, served just ten thousand searches a day...

Law Firm Digital Marketing Tips for 2022
Practicing lawyers in today’s landscape understand competition...

Google Takes a Stand on its Political Content
As we all know, it has been a tumultuous few years between politics and a global pandemic...

New Google Updates Focus on User Reviews
Google advises users of algorithm updates that are rolled out periodically, with the latest made last month...

Those Reviews Are More Than Just Feedback -- They Are Rankings Generators
While reviews on your Google Business Page can be a double-edged sword, we know one thing for certain...

Building a Marketing Plan in 2022
It’s that time of year again. Looking back at 2021 and setting goals for the upcoming year is one critical way business owners can ensure that they consider their successes as well as their missteps and turn them into gold for the next year...

SEO Trends For 2022
Few other industries change at the speed that digital marketing does. And that marketing, along with the quality of your search engine optimization, can make all the difference in how your potential clients and customers find you in the year to come...

Google Continues in the Fight Against Spam With Its Latest Update
As part of our regular work to improve results, we’ve released a spam update to our systems. This November 2021 spam update should be fully rolled out within a week. We encourage sites to follow our best practices for Search...

What Does An SEO Consultant Do?
Over the last couple of decades, business marketing has changed drastically. No more do we depend on the daily newspaper or print media ads...

Managing Your Online Reputation
Customer feedback. It can be an excellent resource or the bane of your existence as a business owner...

New Facts About E-A-T SEO
In Google-land, E-A-T is an acronym that stands for Expertise, Authoritativeness, and Trustworthiness...

Can Bounce Rate Really Affect Your Rankings?
As a website owner, you may have dabbled in trying to optimize your own site. And you may even understand some of the lingo. How about “bounce rate”?...

How Google Can Change Your Meta Titles and What You Can Do About It?
Google has long maintained that its focus is all about user experience and relevance. And they consistently remain committed to this...

Want To Amp Your Local Web Reach? Google Has Now Expanded Google My Business Editing Capabilities
If you are a business owner who relies on local customers and clients for business traffic, you may already be well aware of the benefits of Google My Business...

Google Search “Link Spam Update” Algorithm Suggests Better Link Spam Oversight
For site owners and those in the web marketing industry, there is nothing more frustrating than finding your biggest competitors have spammed the system to get their rankings...

Google Core Update - June and July 2021
Google did not have a core update since December 2020, but now, the search engine will have core updates for both June and July 2021. The June core update is already in progress, and it aims to provide searchers with the most authoritative and relevant results possible...

Google Core Web Vitals Update in 2021 - Are You Ready?
Google made announcements in 2020 that in May 2021, the search engine would introduce a new set of metrics that would significantly impact - both positively and negatively - the ranking of many websites...

How To Plan A Marketing Strategy For 2021
We know that last year kind of went off the rails, but it’s not too late in 2021 to plan a marketing strategy..

What To Expect From Your Marketing Company In 2021
Have you been painfully searching for the right digital marketing agency to help you with your internet marketing efforts? Maybe you aren’t sure what to look for or what a marketing company even does.

7 Elements of A Successful Website
You can’t deny that this is the age of the internet - everything needs to be digital and quickly available online. Being online and having a good website is the key to running a successful business.

7 Ways To Optimize Your Social Media Efforts
Did you know that nearly three-quarters of Americans use social media? How much of your business strategy is focused on social?

Digital Marketing Services You Need To Grow Your Business
It’s not hard to believe that the number of people who go online every day is still increasing. The internet is so accessible, and your website and services should be accessible too if you want to be successful these days.

6 Reasons Why You Need SEO Services
You’ve heard the term SEO thrown around, but maybe you’re not exactly sure what it means or why you need it.

Why You Should Hire a Digital Marketing Agency for Your Law Firm
In the digital age, having an online presence is more important than ever. Second to that is having content - quality content, regularly uploaded.

10 Reasons You Should Outsource Your Marketing
When it comes to marketing for your business, be honest. Do you honestly have the time and the freedom to develop a fantastic marketing strategy, write copy, design/find images, closely watch how ads are performing, and more?

Do Law Firms Need SEO? Here's How To Increase Your Rankings
Many business owners, including law firms, overlook search engine optimization (SEO) because they see it as a mystery, something they won’t use because they don’t understand it.

5 SEO Tips For Businesses During COVID-19
As more and more businesses are forced to rearrange their business strategies to accommodate the restrictions that COVID-19 is placing on us, having a strong online presence is more important than ever.

Handling Employment Law During COVID
The Coronavirus pandemic went global in early 2020 and the virus COVID-19 is still making waves. Many states in the U.S. may have reopened, ending a stay-at-home order, but just because a stay-at-home order is no longer effective does not mean the virus is no longer around.

Rebuilding Your Brand During the COVID-19 Pandemic
The year of 2020 has seen many hardships, but the event to leave its mark will always be COVID-19. Having affected the economy and every industry, the Coronavirus pandemic has left many businesses bankrupt or shut down.