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With more and more people and businesses turning to the internet to find an attorney, law firms need a website that presents their brand in a trustworthy and authoritative manner. At Fuel Web Marketing, we are proud to be the leaders in digital marketing for law firms.

PPC (pay-per-click) is a digital marketing tool through which advertisers pay a fee each time one of their ads is clicked. In other words, PPC is a form of paid website traffic. It can be a cost-effective way to generate leads if the campaign is well-managed.

Digital marketing is about connecting you with the most qualified clients/customers in the most efficient, cost-effective manner. Search engine optimization (SEO) is foundational to any digital marketing strategy. As Google for Developers explains, SEO helps people find your website organically.

Search engine optimization (SEO) is about getting your content to rank higher in search results. It means that more people can come across your website organically. It is one of the most effective marketing tools.

Your newsletter is about sharing news, but you also want to entice customers and potential customers while keeping things fresh. It’s a tall order, but when your content is on point, your newsletter can do more for your business than simply share the details of upcoming events.

Video is an engaging form of content that is quickly gaining in popularity. Your customers spend a good deal of time searching for and viewing videos, and usage is trending upwards. Your goal is to create excellent videos and optimize them for search engines so they find their way to your customers and clients, and a savvy digital marketing company can help you with that.

Your firm’s brand plays a critical role in how well-established it is in the legal community, which directly correlates with how much business you bring it. As an attorney, you’re busy defending your clients’ legal rights, and marketing can get lost in the shuffle.

AI is no longer poised to play a serious role in marketing strategies moving forward but has already hit the big time. Artificial intelligence continues to extend its reach far and wide, and marketing is no exception.

Fuel Web Marketing is a premiere digital marketing firm that can help your businesses craft a well-considered online identity that helps you build your brand and increase your market share. Digital marketing has a growing stronghold in the world of advertising, and our web marketing expertise can help you carve out your place in it.

Running a law firm of any size is an immense endeavor, and the idea is to have systems in place that allow it to run seamlessly – and without constant supervision. A big part of this is client relationship management (CRM).

Pay per click (PPC) advertising is underrated. When used properly, it can deliver major results. At the same time, a poor PPC campaign may not be worth the time, effort, and resources.

Content should be a foundational part of your SEO strategy. The right content not only establishes your law firm’s credibility, but it can also drive more potential clients to your website.

According to data from Forbes Magazine, approximately three-quarters of small businesses in the United States have a website. The right digital marketing strategies can help businesses drive more customers/clients.

A growing number of law firms find and acquire clients through the Internet. When people, businesses, and organizations hire an attorney, they are looking for expertise.

A growing number of consumers and businesses are turning to the Internet to find, research, and purchase both products and services. To compete effectively in the modern economy, companies need a strong web presence.

Owning and operating a law firm is complicated. There are a lot of logistical business matters that must be handled.

Most law firms are small law firms. According to data from Thomson Reuters, around half of law firms are operated by solo practitioners. Another 30% of law firms have between two and six attorneys on staff.

Building, growing, and maintaining a successful law firm is about more than just the practice of law. A firm also needs strong business practices—including the right processes to handle clients.

With more and more people turning to the internet to find products and services, search engine optimization (SEO) is an increasingly important part of a comprehensive marketing strategy.

As Google explains, search engine optimization (SEO) is the process of improving the quantity and quality of organic, unpaid traffic to a website.

Many people, businesses, and organizations find and hire attorneys and law firms online. The ABA Journal cites data showing that the internet is the first place that the majority of potential clients turn to find a lawyer.

Is there a significant economic downturn coming in late 2023 or in 2024? It is an impossible question to answer.

According to data from Martindale-Avvo, nearly 40% of people who hire an attorney report that they found and researched the law firm using the internet—and that number is only going up.

A growing number of businesses and consumers are using the internet to find, research, and purchase products and services.

A significant number of individuals and businesses are now using the web to find, research, and hire attorneys and law firms.

Artificial intelligence (AI) is booming. Statista cites data showing that the size of the AI industry is expected to grow by more than 600 percent between 2023 and 2030.

The American Bar Association (ABA) notes that people and businesses are increasingly turning to the internet to find legal services.

According to data from Thomson Reuters, the internet is the top way that people find, research, and hire attorneys.

For law firms, search engine optimization (SEO) and digital marketing more broadly are becoming ever more important.

Google is far and away the market leader in search engines. According to data from Statista, Google’s global market share of web searches was approximately 85% in March of 2023, and that number has remained relatively stable over the last decade.

Content is king in web marketing in 2023. Though, not all content is the written word.

According to data from Statista, the AI industry is expected to grow from $100 billion to $2 trillion within the next decade.

Patient acquisition is a business strategy that medical practices and other health industry businesses use to obtain more patients (clients), deliver reliable service to more people, grow their business, and drive revenue.

Broadly explained, high-ticket digital marketing is the strategic promotion of premium-priced products and services, which have the potential to yield substantial returns on investment (ROI) for businesses.

The legal industry is competitive. The American Bar Association (ABA) that there were 1.32 million actively licensed attorneys nationwide in 2022.

TechTarget defines AI broadly as the “simulation of human intelligence processes by machines, especially computer systems.” In

It is no secret that the podcast market has exploded in recent years. In 2006, fewer than one-third of people even knew what a podcast was.

Client acquisition should always be a high priority for lawyers and law firms. According to the ABA Journal, many individuals, businesses, and organizations are turning to the internet to locate, research, and ultimately hire attorneys.

How do people find a lawyer? According to research cited by Martindale Avvo, approximately 90% of attorneys hired in the United States are done so through either a personal reference or the internet.

Client acquisition is key for any business. A company that cannot acquire clients in an efficient and cost-effective manner will be in a highly disadvantageous position.

Did you know that a growing number of people and businesses are turning to the internet to find, research, and hire their attorneys? For lawyers and law firms interested in client acquisition, a strong digital presence is critically important. Among other things, this includes well-designed landing pages.

Law is a hyper-competitive industry. There are hundreds of thousands of law firms nationwide offering a wide range of different services. Client acquisition is one of the keys to success for any legal practice. A digital presence has become increasingly essential for cost-effective client acquisition.

Google My Business, or GMB, is a free digital marketing tool offered by Google. It gives your customers important information, including your business name and hours of business, and allows you to manage how your business appears on Google Search and Maps.

Today, your law firm’s website needs to be more than just a sales tool. Although you want to generate more clients, you also want to communicate with and educate those clients. This is why more lawyers are creating websites that also act as Client Resource Sites (CRS).

Google algorithms continually determine which businesses will rank best on a search using...

Google has always had a special place in its heart for local business and continues to add and enhance services...

Technology moves at the speed of light. Google, in 1998, served just ten thousand searches a day...

Practicing lawyers in today’s landscape understand competition...

As we all know, it has been a tumultuous few years between politics and a global pandemic...

Google advises users of algorithm updates that are rolled out periodically, with the latest made last month...

While reviews on your Google Business Page can be a double-edged sword, we know one thing for certain...

It’s that time of year again. Looking back at 2021 and setting goals for the upcoming year is one critical way business owners can ensure that they consider their successes as well as their missteps and turn them into gold for the next year...

Few other industries change at the speed that digital marketing does. And that marketing, along with the quality of your search engine optimization, can make all the difference in how your potential clients and customers find you in the year to come...

As part of our regular work to improve results, we’ve released a spam update to our systems. This November 2021 spam update should be fully rolled out within a week. We encourage sites to follow our best practices for Search...

Over the last couple of decades, business marketing has changed drastically. No more do we depend on the daily newspaper or print media ads...

Customer feedback. It can be an excellent resource or the bane of your existence as a business owner...

In Google-land, E-A-T is an acronym that stands for Expertise, Authoritativeness, and Trustworthiness...

As a website owner, you may have dabbled in trying to optimize your own site. And you may even understand some of the lingo. How about “bounce rate”?...

Google has long maintained that its focus is all about user experience and relevance. And they consistently remain committed to this...

If you are a business owner who relies on local customers and clients for business traffic, you may already be well aware of the benefits of Google My Business...

For site owners and those in the web marketing industry, there is nothing more frustrating than finding your biggest competitors have spammed the system to get their rankings...

Google did not have a core update since December 2020, but now, the search engine will have core updates for both June and July 2021. The June core update is already in progress, and it aims to provide searchers with the most authoritative and relevant results possible...

Google made announcements in 2020 that in May 2021, the search engine would introduce a new set of metrics that would significantly impact - both positively and negatively - the ranking of many websites...

We know that last year kind of went off the rails, but it’s not too late in 2021 to plan a marketing strategy..

Have you been painfully searching for the right digital marketing agency to help you with your internet marketing efforts? Maybe you aren’t sure what to look for or what a marketing company even does.

You can’t deny that this is the age of the internet - everything needs to be digital and quickly available online. Being online and having a good website is the key to running a successful business.

Did you know that nearly three-quarters of Americans use social media? How much of your business strategy is focused on social?

It’s not hard to believe that the number of people who go online every day is still increasing. The internet is so accessible, and your website and services should be accessible too if you want to be successful these days.

You’ve heard the term SEO thrown around, but maybe you’re not exactly sure what it means or why you need it.

In the digital age, having an online presence is more important than ever. Second to that is having content - quality content, regularly uploaded.

When it comes to marketing for your business, be honest. Do you honestly have the time and the freedom to develop a fantastic marketing strategy, write copy, design/find images, closely watch how ads are performing, and more?

Many business owners, including law firms, overlook search engine optimization (SEO) because they see it as a mystery, something they won’t use because they don’t understand it.

As more and more businesses are forced to rearrange their business strategies to accommodate the restrictions that COVID-19 is placing on us, having a strong online presence is more important than ever.

The Coronavirus pandemic went global in early 2020 and the virus COVID-19 is still making waves. Many states in the U.S. may have reopened, ending a stay-at-home order, but just because a stay-at-home order is no longer effective does not mean the virus is no longer around.

The year of 2020 has seen many hardships, but the event to leave its mark will always be COVID-19. Having affected the economy and every industry, the Coronavirus pandemic has left many businesses bankrupt or shut down.