Fighting For Your Rank Against AI And Reddit
Search engine optimization (SEO) is about getting your content to rank higher in search results. It means that more people can come across your website organically. It is one of the most effective marketing tools. A new challenge has emerged: Google is increasingly relying on its own artificial intelligence (AI) and Reddit posts in search engine rankings. A comprehensive strategy is a must. Read on to learn why strong, well-targeted content creation is the key to fighting for your rank against AI and Reddit.
The Issue: Google’s AI Response and Reddit Content are Not Ranking High in Search Results
In May of 2024, Google announced a dramatic expansion of its “AI Overview” quick answers at the top of many search results. The AI Overview from Google—which is generated based on its own proprietary data using information from the web—takes up a significant portion of the search results for many different queries. Further, responses from certain user-generated content platforms—most notably, Reddit—are also featured more prominently in its search results.
Why does this matter so much? Google remains far and away the most dominant search engine in the United States. According to Statista, Google’s search engine market share is above 80 percent. Given that Google is giving up more of its digital content space in search results to its own AI, Reddit results, and (additionally) paid advertising, it is more important than ever that you are prepared to fight for your ranking in search results.
How Well-Researched and Well-Written Content Secures Your Rank
What can law firms and other businesses do to maintain—or improve—their ranking in search results? Content creation is more important than ever. At Fuel Web Marketing, we use carefully researched, properly targeted, and well-written content to deliver results for clients. Here is how the right content strategy can make the difference:
- Comprehensive Research: Research is one of the most important—and most overlooked—aspects of an SEO strategy. It helps to ensure that content is relevant, accurate, informative, and “rankable.” The data is clear: Search engines prioritize content that demonstrates expertise and thoroughness.
- Proper Targeting: Not only does proper targeting make content more likely to rank, it helps to ensure that it ranks for the right search queries. Effective targeting not only attracts traffic but also encourages higher levels of interaction and conversion—and those are very positive signals to search engines.
- Strong Writing: Writing is still the foundation of any content strategy. Indeed, strong writing is critical in retaining the reader's attention and effectively communicating the intended message. Well-written content is clear, concise, and professional.
We Help Clients Get Better Results in Google Search Rankings
At Fuel Web Marketing, we are a top-tier digital marketing firm committed to helping our clients get better results in Google search rankings. Contact us today to find out more about our content creation and SEO services. We work with law firms and businesses nationwide.