Optimizing Videos for Search Engines
Video is an engaging form of content that is quickly gaining in popularity. Your customers spend a good deal of time searching for and viewing videos, and usage is trending upwards. Your goal is to create excellent videos and optimize them for search engines so they find their way to your customers and clients, and a savvy digital marketing company can help you with that.
Video SEO
Video SEO is all about reaching a broader target audience and maximizing the impact of the videos you work so hard to create. Getting your videos on more screens is key, and video SEO is the tool you need to make that happen. Each of your videos focuses on a specific topic, and when you’re hitting all your SEO marks, those in the market for your topic will find you.
Focus on Relevant Topics
One of the surest means of helping your videos rank is making them relevant. When you offer well-crafted videos that clearly focus on a topic that is important to your target audience, you’re ahead of the game.
Choose Quality over Quantity
Over the years, Google has honed its focus on quality considerably. It used to be enough to slap some keywords in some content in order to gain traction, but those days are long gone. The bottom line is that your customers want quality content, and Google’s intent is hooking them up. Putting effort into video quality pays off.
Don’t Forget about Your Titles
When it comes to optimizing your videos, it’s also important to put some effort into their titles. Google checks out video titles to determine what they’re about, which makes working your primary keyword organically into the titles you attach of primary importance. When searchers are on the hunt for your topic, your well-considered title gives you a leg up.
Carefully Craft Your Video Descriptions
You want video descriptions to pop, which – in the process – alerts potential viewers of the delights to come. Your video descriptions are your opportunity to hook the interest of searchers, and making the most of that opportunity is an excellent plan.
Make Your Thumbnails Eye-Catching
Your video thumbnails are still images that give searchers a glimpse of what’s inside, and they should not only catch the eyes but also ignite interest. When searchers are on the hunt for content like yours, a series of thumbnails pop up, and the more inviting yours is, the more likely you are to get a hit. Helpful hints for crafting quality thumbnails include:
- Avoid distracting backgrounds
- Choose photos that tell a story and that don’t need to be explained
- Pay attention to the details
- Focus on a key element
- Don’t be afraid to adopt a unique visual perspective
If You’re Ready to Optimize Your Video Offerings, Fuel Web Marketing Is Here to Help
If you haven’t branched out into videos, now is the time. If you’ve already got video content, optimizing it for Google and other search engines is key. The digital marketing pros at Fuel Web Marketing have the SEO savvy to help make that happen, and we encourage you to learn more by contacting us today.