How Does Social Media Marketing Work?

Social media is a big part of the lives of many people. According to data from the Pew Research Center, nearly 70 percent of Americans regularly use social media—and that number is far higher among those who are not senior citizens. If your legal practice does not have a presence on social media, you are missing out on an opportunity to attract leads in a cost-effective manner. In this article, you will find an overview of social media marketing for law firms.

What is Social Media Marketing?

Many people and companies use social media to find and research products and services—including legal services. Lawyers and law firms can benefit from a social media marketing strategy. Broadly described, social media marketing for a law firm involves:

• Building trust;
• Demonstrating expertise; and
• Engaging with potential clients.

It is about more than posting legal updates—though that can be great content. Social media marketing is also about building a connection. It could include everything from sharing success stories to answering common legal questions to giving a behind-the-scenes look at your firm.

How to Develop a Social Media Marketing Strategy for Your Law Firm

When done the right way, a social media marketing strategy can help to turn your firm from just another law office into a recognizable and go-to resource in your community. Here are some of the best practices for social media marketing for law firms:

• Define Your Goals: Lawyers should start by identifying what they want to achieve with social media marketing—whether it is increasing brand awareness or generating leads. Your goals should be specific, measurable, and aligned with your overall marketing strategy
• Identify Platforms: What social media platforms are you going to use? Law firms can benefit from engaging with people on multiple platforms—but you obviously do not need to use every possible platform. Find the right social media platform for your specific firm.
• Create Content: Content is key to social media engagement. Your content should be informative, engaging, and relevant to your audience’s legal concerns. You may want to mix up your posts with articles, client testimonials, Q&A sessions, photos, and even short videos.
• Build Your Brand: Your social media presence should reflect your law firm’s values, expertise, and unique personality. Use a consistent tone, color scheme, and messaging across all platforms to establish a recognizable brand identity.
• Evaluate Performance: Marketing analytics are a must. Social media marketing is certainly no exception to the rules. Lawyers and law firms should regularly evaluate their social media marketing performance. Adjustments can and should be made to refine the strategy.

We are Leaders in Social Media Marketing for Lawyers and Law Firms

At Fuel Web Marketing, our legal marketing professionals have extensive experience helping lawyers and law firms develop and implement an effective social media strategy. A positive ROI is achievable. Contact us today to learn more about what our digital marketing team can do for you. We provide results-driven social media marketing services to attorneys and law firms nationwide.