When to Update Your Website Content to Improve SEO Results
The internet is now the most common way that people/businesses find and research lawyers and law firms. Given that reality, law firms need a strong, well-designed website. Regular content updates are essential to maintaining strong SEO performance. Search engines favor websites that consistently provide fresh, relevant information to users. Our law firm SEO team knows the key factors to update your website’s content to drive more engagement.
Updates are Key: Why Fresh Content Matters for Law Firm SEO
Great content is great content. A page that is very informative, well-written, and converts well will likely continue to do so. Still, nothing lasts forever. Search engines like Google prioritize websites that demonstrate relevance, authority, and activity. A website that is not being updated consistently (or at all) is destined to slide down the SEO rankings as time passes.
You can solve this problem: Regularly updating your law firm’s content sends positive signals to search engines that your website is current and actively maintained. Fresh content helps you stay aligned with changes in the law, respond to new search trends, and address frequently asked client questions. In a competitive legal market, new content can make the difference between ranking on page one or getting buried below your competitors.
How Often Should You Review and Refresh Website Content?
There is no one-size-fits-all rule for updating a website. The health of your current website will help inform the best digital marketing strategy for your specific situation. With that being said, most law firms should plan to review and update key pages (such as practice area overviews and blog articles) at least every 6 to 12 months. High-traffic or high-converting pages should be checked more frequently, possibly quarterly, to ensure accuracy and relevance. Regularly reviewing your website analytics can help you identify which pages are underperforming or losing traffic over time. In addition to updates, adding new content can help maintain momentum. Here is an overview of the three fundamental principles for updating your law firm’s website content:
- Consistently review your website’s analytics to check its performance. If results are getting worse, it is time for an update.
- You should regularly add new, useful, and high-quality content to your website. For instance, maintaining a regularly updated blog with new articles is a great practice.
- Review your website’s most important pages and make sure that they are as good as or better than your competitors. Updated periodically. It is a good practice to check all essential pages at least once per year.
Top Search Engine Optimization for Lawyers and Law Firms
At Fuel Web Marketing, we are leaders in SEO for lawyers and law firms. If you have any questions about how often to update your website’s content, please do not hesitate to contact us today. We provide SEO services to firms in the legal industry nationwide.