Why LSAs Matter for Law Firms
Unlike traditional Pay-Per-Click (PPC) advertising where you pay every time someone clicks your ad, LSAs operate on a Pay-Per-Lead model. This means you only pay when a potential client contacts your law firm directly through the ad, making LSAs a cost-effective and results-driven option for attorneys.
Key Benefits of Local Service Ads:
- Appear above PPC and organic search results in Google
- Gain trust instantly with the Google Screened badge
- Pay only for actual leads—not just clicks
- Showcase your Google reviews directly within the ad
- Designed to work seamlessly with voice search
- Optimized for mobile users searching on the go
How Are LSAs Different from PPC?
While both LSAs and PPC ads are designed to generate business, LSAs focus on verified leads and offer more visible trust indicators. LSAs appear above PPC ads, include your business’s review rating, and charge only when a user calls or messages your firm. In contrast, PPC ads charge per click and do not guarantee that a click will result in a lead. LSAs are also better optimized for voice searches and mobile interactions, making them a great fit for law firms focused on local visibility.
Are LSAs Right for Your Law Firm?
LSAs are a great fit for solo attorneys and small to midsize law firms looking to connect with clients in their local area. They are especially effective for practice areas like:
- Personal Injury
- Criminal Defense
- Family Law
- Estate Planning and Probate
- Immigration Law
Local Service Ads are also available to small businesses in other industries such as home services, real estate, and financial planning.
Fuel Web Marketing: Your LSA Partner
Fuel Web Marketing takes the guesswork out of LSAs. We manage every step of the process—from setting up your profile and securing your Google Screened badge to monitoring performance and optimizing your leads. Our services include:
- Full setup of your Local Service Ads account
- Targeted service area and category selection
- Support for the Google verification and screening process
- Lead tracking, dispute management, and performance reporting
- Ongoing optimization for better results over time
