Blog Category | Google updates
Google Updates: An Overview
Google is far and away the market leader in search engines. According to data from Statista, Google’s global market share of web searches was approximately 85% in March of 2023, and that number has remained relatively stable over the last decade. Effective digital marketing requires an understanding of an alignment...
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What Your Law Firm Needs to Know About Google Web Stories
Client acquisition should always be a high priority for lawyers and law firms. According to the ABA Journal, many individuals, businesses, and organizations are turning to the internet to locate, research, and ultimately hire attorneys. Law firms need a strong web presence. Google Web Stories can be an effective part...
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Google Guaranteed Badges Get an Update
Google has always had a special place in its heart for local business and continues to add and enhance services to help local businesses and customers connect. In 2020, home services businesses that used Google’s Local Service Ads benefited from a new Google Guaranteed “trust certification” for an additional monthly...
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Google Takes a Stand on its Political Content
As we all know, it has been a tumultuous few years between politics and a global pandemic. And for any new technology today, it often finds itself at odds with being profitable and socially sensitive. This especially holds true for technology that has to answer to shareholders who always have...
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New Google Updates Focus on User Reviews
Google advises users of algorithm updates that are rolled out periodically, with the latest made last month. Google rolled out its latest updates on December first, and like most Google updates, it rewards sites that continue to implement Google best practices. December’s update is a refresh of April’s update focusing...
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Google Continues in the Fight Against Spam With Its Latest Update
Just last week, Google announced their fourth spam update this year, as follows: “As part of our regular work to improve results, we’ve released a spam update to our systems. This November 2021 spam update should be fully rolled out within a week. We encourage sites to follow our best...
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How Google Can Change Your Meta Titles and What You Can Do About It?
Google has long maintained that its focus is all about user experience and relevance. And they consistently remain committed to this, despite many website managers trying to game the system to get better rankings. How Users Find Relevant Content Web searches are all about finding relevant content for your query....
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Want To Amp Your Local Web Reach? Google Has Now Expanded Google My Business Editing Capabilities
If you are a business owner who relies on local customers and clients for business traffic, you may already be well aware of the benefits of Google My Business. Google My Business (GMB) is a free and effective Google tool that targets customers in a business’s geographic backyard. Some of...
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Google Search “Link Spam Update” Algorithm Suggests Better Link Spam Oversight
For site owners and those in the web marketing industry, there is nothing more frustrating than finding your biggest competitors have spammed the system to get their rankings. Spam has always been a huge problem, now as much as ever before. And despite Google’s constant reassurance that fighting spam was...
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Google Core Update - June and July 2021
Google did not have a core update since December 2020, but now, the search engine will have core updates for both June and July 2021. The June core update is already in progress, and it aims to provide searchers with the most authoritative and relevant results possible. This also means...
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Google Core Web Vitals Update in 2021 - Are You Ready?
Google made announcements in 2020 that in May 2021, the search engine would introduce a new set of metrics that would significantly impact - both positively and negatively - the ranking of many websites. The Core Web Vitals are in addition to the existing user experience (UX) signals that Google...
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