Blog Category | SEO
How Does Google Crawl a Site?
When you want your website to show up in Google search results, it all starts with one critical process: crawling. If Google can’t properly crawl your site, it can’t fully understand your content or rank it. For Florida businesses that rely on online visibility to bring in new leads and...
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When to Update Your Website Content to Improve SEO Results
The internet is now the most common way that people/businesses find and research lawyers and law firms. Given that reality, law firms need a strong, well-designed website. Regular content updates are essential to maintaining strong SEO performance. Search engines favor websites that consistently provide fresh, relevant information to users. Our...
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What are Keywords and How Should I Use Them?
Did you know that the most common way that people and businesses find an attorney is through the internet (American Bar Association (ABA))? For that reason, it is more important than ever before that lawyers and law firms have a strong digital presence. Keywords can help you drive organic traffic...
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Can SEO Guarantee a #1 Ranking on Google?
Google is far and away the dominant search engine in the United States. More than 80 percent of all internet searches in this country are conducted with Google (StatCounter GlobalStats). Search engine optimization (SEO) helps to improve your ranking. You may be wondering: Can SEO guarantee the top ranking on...
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What is the Difference Between On-Page and Off-Page SEO?
Google for Developers explains that search engine optimization (SEO) is the process of trying to make it easier for users to find your website. SEO is not just one thing—it is a combination of techniques that work together to improve online visibility. On-page SEO refers to the elements you can...
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What are Backlinks, and Why are They Important for SEO
Search engine optimization (SEO) is one of the keys to driving organic traffic to your website. Backlinks are an underappreciated part of strong SEO. Backlinks are incoming hyperlinks from one website to another, and they play a critical role in determining how search engines rank your law firm’s website. Search...
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The Importance of Testimonials on Your Website
According to data from the ABA Journal, more clients are finding lawyers and law firms on the internet. Your website needs credibility in order to attract clients. Testimonials can help. A well-placed testimonial builds instant credibility with potential clients. People trust the experiences of others, especially when deciding who to...
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What Does an SEO Strategist Do?
Search engine optimization (SEO) is the process of improving a website so it appears higher in search engine results. An SEO strategist analyzes search engine trends to help websites rank higher and attract more organic traffic. Among other things, they research keywords, optimize content, and ensure that technical elements of...
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How Long Does it Take to See Results From SEO?
Search engine optimization (SEO) is important. Google for Developers explains that SEO is simply about ensuring that “ search engines understand your content ” so that they can “ help users find your site.” When someone runs a search—such as for a personal injury law in a specific city—you want...
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What are the Benefits of Ranking Well on Google?
Google is the overwhelming leader among U.S. search engines. It accounts for around 80 percent of search queries (Statista). With more people turning to the web to find and research lawyers and law firms, your good ranking is crucial. It could be the difference between acquiring new clients and a...
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Building Trust and Authority for Law Firms
With more and more people and businesses turning to the internet to find an attorney, law firms need a website that presents their brand in a trustworthy and authoritative manner. At Fuel Web Marketing, we are proud to be the leaders in digital marketing for law firms. Continue reading to...
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What to Expect From an SEO Company
Digital marketing is about connecting you with the most qualified clients/customers in the most efficient, cost-effective manner. Search engine optimization (SEO) is foundational to any digital marketing strategy. As Google for Developers explains, SEO helps people find your website organically. While it sounds simple, SEO is complicated. It is hyper-competitive....
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Fighting For Your Rank Against AI And Reddit
Search engine optimization (SEO) is about getting your content to rank higher in search results. It means that more people can come across your website organically. It is one of the most effective marketing tools. A new challenge has emerged: Google is increasingly relying on its own artificial intelligence (AI)...
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Optimizing Videos for Search Engines
Video is an engaging form of content that is quickly gaining in popularity. Your customers spend a good deal of time searching for and viewing videos, and usage is trending upwards. Your goal is to create excellent videos and optimize them for search engines so they find their way to...
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How to Use Content Analysis to Supercharge Your Website's SEO
Content should be a foundational part of your SEO strategy. The right content not only establishes your law firm’s credibility, but it can also drive more potential clients to your website. A content analysis can help take your website’s SEO to the next level. At Fuel Web Marketing, we are...
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Embracing Structured Data: Unleashing the Power of Schema Markup for SEO
With more and more people turning to the internet to find products and services, search engine optimization (SEO) is an increasingly important part of a comprehensive marketing strategy. By integrating structured data into their SEO strategy, companies can significantly boost their online visibility and search engine rankings. Implementing schema markup...
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Revolutionizing SEO with User Experience: Beyond Keywords and Backlinks
As Google explains, search engine optimization (SEO) is the process of improving the quantity and quality of organic, unpaid traffic to a website. While keywords and backlinks are a foundational part of SEO, there are more comprehensive strategies that businesses can use to drive even more traffic. Enhancing user experience...
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Website Design for Law Firms
According to data from Martindale-Avvo nearly 40% of people who hire an attorney report that they found and researched the law firm using the internet—and that number is only going up. For certain practice areas—such as personal injury, family law, and criminal defense—an even higher number of people use the...
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The Power of Local SEO for Law Firms
According to data from Thomson Reuters, the internet is the top way that people find, research, and hire attorneys. A law firm that does not have a strong web presence is at serious risk of falling behind. Search engine optimization (SEO) is key—and for law firms, local SEO is especially...
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Website Names and Favicons: What You Should Know
For law firms, search engine optimization (SEO) and digital marketing more broadly are becoming ever more important. An increasing share of individuals, businesses, and organizations report that they use the Internet to find, research, and hire attorneys. At Fuel Web Marketing, we are proven leaders in law firm digital marketing...
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How Google Evaluates Your E-A-T
Google algorithms continually determine which businesses will rank best on a search using many criteria. These are mostly designed, bottom line, to evaluate a business’s E-A-T. What the Heck is E-A-T? In the digital marketing world, E-A-T stands for Expertise Authority Trust Google is focused on user experience and directing...
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SEO Trends For 2022
Few other industries change at the speed that digital marketing does. And that marketing, along with the quality of your search engine optimization, can make all the difference in how your potential clients and customers find you in the year to come. While your digital marketing is the most essential...
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What Does An SEO Consultant Do?
Over the last couple of decades, business marketing has changed drastically. No more do we depend on the daily newspaper or print media ads. Direct and email marketing results are spotty and no longer relevant for most businesses. Today, the primary source of clients and customers for most businesses and...
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New Facts About E-A-T SEO
In Google-land, E-A-T is an acronym that stands for Expertise, Authoritativeness, and Trustworthiness. And it is one of the main factors Google uses to measure the quality of your web pages. In fact, it is one of THE most important elements of your SEO. Why? For Google, it is all...
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Can Bounce Rate Really Affect Your Rankings?
As a website owner, you may have dabbled in trying to optimize your own site. And you may even understand some of the lingo. How about “bounce rate”? Most website owners understand that the longer someone spends on their site, the more conversations they are more likely to see. Bounce...
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6 Reasons Why You Need SEO Services
You’ve heard the term SEO thrown around, but maybe you’re not exactly sure what it means or why you need it. SEO is an acronym for “search engine optimization.” In simple terms, it’s any action that you take to optimize or improve your website’s performance organically on search engines. SEO...
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Do Law Firms Need SEO? Here's How To Increase Your Rankings
Many business owners, including law firms, overlook search engine optimization (SEO) because they see it as a mystery, something they won’t use because they don’t understand it. However, the truth is that SEO should be a main focus of any marketing strategy, and it doesn’t have to be a complicated...
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5 SEO Tips For Businesses During COVID-19
As more and more businesses are forced to rearrange their business strategies to accommodate the restrictions that COVID-19 is placing on us, having a strong online presence is more important than ever. There are a few things you can do as a business owner to make sure you continue to...
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