What Does an SEO Strategist Do?
Search engine optimization (SEO) is the process of improving a website so it appears higher in search engine results. An SEO strategist analyzes search engine trends to help websites rank higher and attract more organic traffic. Among other things, they research keywords, optimize content, and ensure that technical elements of a site align with best practices in the industry. At Fuel Web Marketing, we are leading SEO strategies. Our law firm SEO team explains what our strategist can do for you.
Understanding Search Engine Optimization (SEO)
Simply described, search engine optimization (SEO) is about improving your law firm’s visibility—especially your website—in search results. It is not just about ranking for broad terms like “personal injury lawyer”—though they can be very important if that is your particular practice area. Still, SEO is more comprehensive. It is about being found by the right people in the right place at the right time. A skilled SEO strategist understands the technical, on-page, and off-page elements that drive rankings in 2025. Better rankings mean more leads.
Three Big Things an SEO Strategist Can Do to Help Your Law Firm Rank Better
- Identify Keyword Opportunities
An SEO strategist will often start by researching the search terms your potential clients are using. To be clear, that research includes both high-volume keywords (something like “divorce lawyer in Florida”) and long-tail phrases (such as “how to file for uncontested divorce in Miami-Dade County”). The strategist can then align these terms with your firm’s practice areas and geographic targets. By identifying underutilized keywords, they help you drive more cost-effective results.
- Optimize Your Website
Keyword research is just one step of SEO in 2025. In an increasingly competitive environment, it is important for lawyers and law firms to get their website done the right way. It is not enough to stuff your website with keywords. That could actually backfire in some cases. Google strongly prioritizes user experience. For that reason, a good SEO strategist ensures that your site is technically sound, fast, and mobile-friendly. Among other things, they can audit page speed, navigation, metadata, and overall structure. They also help create a content hierarchy that makes it easy for users—and search engines—to find relevant information.
- Track and Adjust
SEO isn’t a one-and-done effort. A strategist continuously tracks performance metrics like rankings, traffic, click-through rates, and conversions. They use data to determine what’s working and what’s not, adjusting tactics as needed. Whether it’s improving underperforming pages or capitalizing on new search trends, their goal is to help your law firm generate more qualified leads over time. SEO strategy is ongoing, and your firm benefits most when it evolves alongside your business goals and industry changes.
We Develop an SEO Strategy that Works for Your Law Firm
At Fuel Web Marketing, we are results-driven SEO strategists. Our team can help you and your law firm develop the most effective search engine optimization strategy to deliver (and convert) more traffic. Contact us today for your fully confidential, no-obligation initial consultation.